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Ex-Apple Engineer Takes on Big Fish Sauce

A purist’s blend of fish sauce wins over Michelin-starred chefs.

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By John Boudreau, Bloomberg

It’s rush-hour on Phu Quoc Island’s Duong Dong River as Cuong Pham’s craft navigates diesel-belching fishing boats coming in from the sea with their overnight catch of anchovies piled high on decks. The Vietnamese-American and former Apple Inc. engineer, who fled his homeland on a boat decades earlier, has returned to Vietnam from Silicon Valley in the unlikely role of fish sauce entrepreneur whose condiment has become a global culinary sensation.

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